Despite fewer shoppers in store, Zimmerman believes sales are increasingly driven by sofa shoppers wielding tablet computers. And Zimmerman is backing his opinions: his pattern of investing as indicated through Pr entice Capital’s regulatory disclosures shows the Zimmerman hedge fund favours shares with powerful brands and well-conceived mobile and on-line commerce strategies. Pr entice Capital’s Zimmerman believes that despite fewer shoppers in-store, sales are increasingly driven by sofa shoppers wielding tablet computers. The fund primarily invests in consumer and retail equity shares. The job market and wages are Michael Zimmerman Prentice stagnant, interest rates and prices edging higher, record numbers of Americans on food stamps and the crunch of higher taxes - all factors that Zimmerman believes mean on-line shopping growth will accelerate as consumers turn to their mobile devices seeking ways to maintain lifestyle choices at lower cost. Zimmerman's main fund, Pr entice Capital Partners, invests in public shares and corporate debt, a strategy that proved to be not very successful, at least in Zimmerman's case. Scott Galloway, an nu Stern professor of marketing and creator of L2, stated “Given the evidence, we seem to be entering the start of a persistent mobile age… Brands ignore this shift at their own peril.” ET Amazon goes off-line while retailers scramble on-line - Michael Zimmerman's hedge fund Pr entice Capital believes customers want to combine pure on-line shopping with visiting stores. Additionally, The Blomberg Consumer Comfort Index plummeted four straight weeks to its lowest level since April. As consumers evolve companies must follow suit, engaging their customer base with new and innovative methods.
This is proof that low consumer confidence doesn't equate to weak consumer spending. Mobile devices have become integral to everyday life, but moreover, trust and reliance on mobile devices has increased and Zimmerman expects this to have a significant impact on mobile commerce growth in 2014. The fund primarily invests in consumer and retail equity shares. Intelligent use of Social media and Smartphone data allows forward thinking companies to analyse customer behaviour and quickly address needs and concerns, adapting as necessary. 2013 could become a breakthrough year for mobile shopping, especially if smart phone prices continue to plummet and strong consumer uptake of the devices continues. About Pr entice Capital Management Pr entice Capital Management BP focuses on private and public equity investments in the U.S. consumer and retail sectors. Zimmerman has decided to start fresh and created a new hedge fund - Pr entice Capital Management. Pr entice Capital Management BP is head quartered in Greenwich, and was founded in 2005 by Zimmerman. Michael Zimmerman of Hedge Fund Pr entice Capital on the commerce Shift Published: Apr 4, 2014 12:57 p.m. Citations:1 “The changing face of retail” Deloittes, 2013 SOURCE Pr entice Capital Management BP Copyright C 2014 BR Newswire.
Press Release | Tue Se 24, 2013 2:21pm EDT Reuters is not responsible for the content in this press release. Michael Zimmerman's Hedge Fund On The Online-Offline Retail http://www.thehindubusinessline.com/markets/stock-markets/investing-in-an-ipo-go-with-the-institutional-players-bet/article9106938.ece Convergence Published: Mar 29, 2014 8:00 a.m. Stores have a big role to play; typically more than two-thirds of sales combine stores with on-line elements, such as collecting Internet orders in-store, researching on-line or scanning items with smart phones to read reviews. Otherwise, Zimmerman believes, they will lose a huge amount of traffic from on-line customers who only visit and shop on mobile devices. Pr entice Capital’s Zimmerman believes that despite fewer shoppers in-store, sales are increasingly driven by sofa shoppers wielding tablet computers. As consumers evolve companies must follow suit, engaging their customer base with new and innovative methods. Despite having minority market share in the U.S., Apple’s OS is being used to do the most mobile shopping and placing the most sales by a wide margin, according to IBM’s Digital Analytics Benchmark Hub 1. With parabolic commerce sales trends, retailers that do not provide consumers with a seamless shopping experience are leaving a significant amount of money on the table. Citations:1 “The changing face of retail” Deloittes, 2013 SOURCE Pr entice Capital Management BP Copyright C 2014 BR Newswire.